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SEO Writing: How to Write for SEO (10 Easy Steps for Writers)




SEO writing (also known as "writing for SEO") is the process of planning, creating and optimizing content with the primary goal of ranking in search engines. Why is SEO writing important? It's no secret that to rank in Google awesome content is KEY. That said: just pumping out high-quality content isn't enough. For your content to rank, it also needs legit search engine optimization. Put another way: Amazing content + solid on-page SEO = SEO writing.




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In this article, I will share with you some SEO writing tips that can help you improve your content quality and optimize it for your target keywords. Here are the main steps and tips for SEO writing:


  • Choose your keywords (both head and long tail keywords)



  • Research the SERPs for your target keyword



  • Create a catchy title and meta description



  • Write an engaging introduction



  • Structure your content with headings and subheadings



  • Write clear and concise paragraphs



  • Optimize your content with on-page SEO elements



Step 1: Choose your keywords




The first step before writing new content is to decide which keywords to target. This process is known as keyword research and it's very important for a simple reason. You need to write content around topics that people search for and keyword research will tell you that.


How do you conduct keyword research? There are many tools that can help you find popular keywords related to your topic. For example, you can use KeywordsFX, a free tool that generates hundreds of keyword suggestions based on your seed keyword. For example, if your seed keyword is "SEO writing", you will get suggestions like "SEO writing tips", "SEO writing course", "SEO writing services", etc.


Another tool you can use is Keyword Tool, which shows you the keywords that people type into Google search box. For example, if you type in "SEO writing", you will see keywords like "SEO writing jobs", "SEO writing examples", "SEO writing meaning", etc.


When choosing your keywords, you should consider two main factors: search volume and keyword difficulty. Search volume is the number of times a keyword is searched for in a given period of time. Keyword difficulty is the level of competition for ranking for a keyword. Generally, you want to choose keywords that have high search volume and low keyword difficulty, as they are easier to rank for and have more potential traffic.


Another thing to consider when choosing your keywords is the type of keywords. There are two main types of keywords: head keywords and long tail keywords. Head keywords are short, generic, and broad terms that have high search volume but also high competition. For example, "SEO" is a head keyword. Long tail keywords are longer, more specific, and narrow terms that have lower search volume but also lower competition. For example, "how to write SEO friendly content" is a long tail keyword.


Why are long tail keywords important for SEO writing? Because they match the search intent of the users better than head keywords. Search intent is the goal or purpose behind a search query. For example, someone who searches for "SEO" might have different intents, such as learning what SEO is, finding SEO tools, hiring SEO experts, etc. But someone who searches for "how to write SEO friendly content" has a clear intent of wanting to learn how to write for SEO.


Therefore, when choosing your keywords, you should focus on long tail keywords that match the search intent of your target audience. This way, you can create content that answers their questions and solves their problems.


Step 2: Research the SERPs for your target keyword




The second step before writing new content is to research the SERPs (search engine results pages) for your target keyword. This step is crucial because it will help you understand what kind of content Google and users expect to see for that keyword.


How do you research the SERPs for your target keyword? There are two main ways: manually and using tools. Manually means that you simply type your target keyword into Google and analyze the top 10 results. You should pay attention to the following aspects:


  • The title and meta description of each result



  • The type and format of each result (e.g., blog post, video, infographic, listicle, etc.)



  • The length and quality of each result



  • The main points and subtopics covered by each result



  • The user feedback and engagement of each result (e.g., comments, likes, shares, etc.)



Using tools means that you use software that can help you analyze the SERPs for your target keyword more efficiently and effectively. For example, you can use Ahrefs, a powerful SEO tool that shows you various metrics and insights about the SERPs for any keyword. Some of the metrics and insights that Ahrefs provides are:


  • The keyword difficulty score (from 0 to 100) that indicates how hard it is to rank for a keyword



  • The estimated monthly search volume (from 0 to infinity) that indicates how popular a keyword is



  • The number of backlinks (from 0 to infinity) that indicates how many websites link to a result



  • The domain rating (from 0 to 100) that indicates how authoritative a website is



  • The content gap analysis that shows you the keywords that your competitors rank for but you don't



  • The SERP features analysis that shows you the special elements that appear on the SERPs for a keyword (e.g., featured snippets, people also ask, images, videos, etc.)



Another tool you can use is SEORCH, a free tool that shows you the on-page SEO elements of any result on the SERPs. Some of the on-page SEO elements that SEORCH provides are:


  • The title and meta description of each result



  • The headings and subheadings (H1-H6) of each result



  • The word count and readability score of each result



  • The images and alt text of each result



  • The internal and external links of each result



  • The keywords and keyword density of each result



Why is researching the SERPs for your target keyword important for SEO writing? Because it will help you identify the content gaps, user needs, and ranking factors for that keyword. Content gaps are the topics or subtopics that are not covered or poorly covered by the existing results. User needs are the problems or questions that the users have when they search for that keyword. Ranking factors are the elements or features that influence the ranking of a result on the SERPs.


Therefore, when researching the SERPs for your target keyword, you should look for the following opportunities:


  • How to create content that is more comprehensive, relevant, and useful than the existing results



  • How to create content that addresses the user needs and provides solutions or answers



  • How to create content that incorporates the ranking factors and SERP features that Google and users prefer



Step 3: Create a catchy title and meta description




The third step before writing new content is to create a catchy title and meta description for your content. The title and meta description are the snippets of text that appear on the SERPs when your content is displayed. They are very important for SEO writing because they influence two things: click-through rate (CTR) and relevance.


CTR is the percentage of users who click on your result after seeing it on the SERPs. Relevance is the degree of match between your content and the search query. Both CTR and relevance affect your ranking on the SERPs, as Google considers them as signals of user satisfaction and content quality.


How do you create a catchy title and meta description for your content? Here are some tips:


  • Include your target keyword and related keywords in your title and meta description



  • Use power words, numbers, brackets, or modifiers to make your title and meta description more appealing and persuasive



  • Use a clear and concise language that communicates the value and benefit of your content



  • Use a question, a curiosity gap, or a call to action to entice clicks and engagement



  • Keep your title within 60 characters and your meta description within 160 characters to avoid truncation on the SERPs



Here are some examples of good and bad titles and meta descriptions for the keyword "SEO writing":



TitleMeta DescriptionGood or Bad?


SEO Writing: How to Write for SEO (10 Easy Steps for Writers)Learn how to write for SEO with these 10 easy steps. Discover how to choose keywords, research SERPs, create titles, write introductions, structure content, optimize on-page elements, and more.Good


What is SEO Writing? A Complete Guide for BeginnersIn this guide, you will learn what SEO writing is, why it is important, and how to do it. You will also find examples, tips, tools, and resources to help you master SEO writing.Good


SEO Writing Tips - How to Write Content That Ranks Well on GoogleIf you want to rank well on Google, you need to write content that is SEO-friendly. Here are some SEO writing tips that will help you create content that attracts more organic traffic.Good


SEO Writing 101: Everything You Need to KnowThis article will teach you everything you need to know about SEO writing. You will learn how to write content that ranks high on search engines and drives more visitors to your website.Good


The Ultimate Guide to SEO Writing in 2023SEO writing is a skill that can help you grow your online presence and reach more potential customers. In this ultimate guide, you will learn how to write SEO-friendly content that ranks well on search engines.Good


SEO Writing - What Is It And How To Do It?This post explains what SEO writing is and how to do it. You will learn how to write content that is optimized for search engines and users.Bad (too short and vague)


How To Write For SEO And Rank Higher On Google - The Best Tips And Tricks For SEO Writing That You Won't Find Anywhere Else!This is the only article you need to read if you want to learn how to write for SEO and rank higher on Google. You will discover the best tips and tricks for SEO writing that you won't find anywhere else!Bad (too long and spammy)


SEO Writing for DummiesSEO writing is not rocket science. Anyone can do it with some basic knowledge and practice. In this article, you will learn the basics of SEO writing and how to apply them to your own content.Bad (too generic and insulting)


How to Write SEO Content in 2023SEO content is content that is designed to rank well on search engines. It is also content that provides value to the users and meets their search intent. In this article, you will learn how to write SEO content in 2023.Bad (too repetitive and boring)


SEO Writing: A Step-by-Step Guide to Creating Content that RanksDo you want to create content that ranks on the first page of Google? Do you want to attract more organic traffic to your website? Do you want to increase your conversions and sales? If you answered yes to any of these questions, then you need to learn SEO writing. SEO writing is the art and science of creating content that is optimized for both search engines and users. In this step-by-step guide, you will learn how to create content that ranks for your target keywords.Bad (too long and salesy)


Step 4: Write an engaging introduction




The fourth step before writing new content is to write an engaging introduction for your content. The introduction is the first paragraph of your content and it has two main purposes: to capture the attention of the reader and to provide an overview of the topic.


How do you write an engaging introduction for your content? Here are some tips:


  • Use a hook that grabs the reader's interest and curiosity. A hook can be a question, a statistic, a story, a quote, or anything else that relates to your topic and makes the reader want to read more.



  • Provide some background information or context that helps the reader understand your topic better. This can include defining terms, explaining concepts, providing facts, or giving examples.



  • State your main idea or thesis statement that summarizes the main point or argument of your content. Your thesis statement should include your target keyword and indicate what your content will cover and why it matters.



  • Preview your main points or subtopics that you will discuss in your content. This can be done by using a transition sentence that leads to your first heading or subheading.



Here are some examples of different types of introductions for the keyword "SEO writing":



TypeExample


QuestionWhat is SEO writing and why is it important for your online business? If you have ever wondered how to create content that ranks well on Google and drives more organic traffic to your website, then you need to learn SEO writing. SEO writing is the process of planning, creating and optimizing content with the primary goal of ranking in search engines. In this article, I will share with you some SEO writing tips that can help you improve your content quality and optimize it for your target keywords.


StatisticDid you know that 93% of online experiences begin with a search engine? That means that if you want to reach more potential customers online, you need to rank well on search engines like Google. But how do you do that? The answer is SEO writing. SEO writing is the skill of creating content that is optimized for both search engines and users. It involves choosing the right keywords, researching the SERPs, creating catchy titles, writing engaging introductions, structuring your content with headings, optimizing your on-page elements, and more. In this article, I will show you how to write for SEO in 10 easy steps.


StoryI remember when I first started my online business, I had no idea what SEO writing was. I thought that all I had to do was write good content and publish it on my website. Boy, was I wrong. I soon realized that no matter how good my content was, no one was reading it. Why? Because it was not ranking on Google. I was missing out on a huge source of organic traffic and potential customers. That's when I decided to learn SEO writing. SEO writing is the art and science of creating content that ranks well on search engines and attracts more visitors to your website. It changed my online business for the better and it can change yours too. In this article, I will teach you everything you need to know about SEO writing and how to apply it to your own content.


Quote"Content is king, but SEO is queen, and she rules the house." This is a famous quote by Mary Davies, a renowned SEO expert and speaker. It means that while content is the most important element of your online presence, SEO is the factor that makes it visible and accessible to your audience. SEO writing is the combination of content and SEO that can help you rank higher on search engines and drive more organic traffic to your website. SEO writing involves choosing the right keywords, researching the SERPs, creating catchy titles, writing engaging introductions, structuring your content with headings, optimizing your on-page elements, and more. In this article, I will explain how to write for SEO in 10 easy steps.


Step 5: Structure your content with headings and subheadings




The fifth step before writing new content is to structure your content with headings and subheadings. Headings and subheadings are the titles and subtitles that divide your content into sections and subsections. They are very important for SEO writing because they make your content easier to read, scan, and understand.


How do you structure your content with headings and subheadings? Here are some tips:


  • Use different levels of headings to create a hierarchy of information. The most common levels of headings are H1, H2, H3, and H4. H1 is the main heading of your content and it should match your title. H2 is the subheading of each main section of your content. H3 is the subheading of each subsection within a main section. H4 is the subheading of each subsubsection within a subsection.



  • Include your target keyword and related keywords in your headings and subheadings. This will help you optimize your content for search engines and users.



  • Use clear and descriptive headings and subheadings that summarize the main point or topic of each section or subsection. This will help you guide the reader through your content and provide a clear structure.



  • Use parallelism and consistency in your headings and subheadings. This means that you should use the same grammatical form and style for all headings and subheadings of the same level. For example, if you use nouns for your H2 headings, you should use nouns for all your H2 headings.



Here are some examples of different levels of headings for the keyword "SEO writing":



H1H2H3H4


SEO Writing: How to Write for SEO (10 Easy Steps for Writers)Step 1: Choose your keywords- How to conduct keyword research using tools - How to choose head and long tail keywords - How to match search intent- KeywordsFX - Keyword Tool - Search intent types


SEO Writing: How to Write for SEO (10 Easy Steps for Writers)Step 2: Research the SERPs for your target keyword- How to analyze the search results using tools - How to identify content gaps, user needs, and ranking factors- Ahrefs - SEORCH - SERP features


SEO Writing: How to Write for SEO (10 Easy Steps for Writers)Step 3: Create a catchy title and meta description- How to write a title and meta description that entice clicks - How to include your target keyword and related keywords - How to keep them within the character limits- Power words, numbers, brackets, modifiers - Keyword placement - Character count tools


SEO Writing: How to Write for SEO (10 Easy Steps for Writers)Step 4: Write an engaging introduction- How to use a hook that grabs the reader's interest - How to provide background information or context - How to state your main idea or thesis statement - How to preview your main points or subtopics- Question, statistic, story, quote - Definition, explanation, fact, example - Target keyword, main point, argument - Transition sentence


SEO Writing: How to Write for SEO (10 Easy Steps for Writers)Step 5: Structure your content with headings and subheadings- How to use different levels of headings to create a hierarchy of information - How to include your target keyword and related keywords in your headings - How to use clear and descriptive headings that summarize the main point or topic - How to use parallelism and consistency in your headings- H1, H2, H3, H4 - Keyword density - Nouns, verbs, adjectives


Step 6: Write


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